Proficient in marketing approaches in all stage of product life-cycle.Strong achievement sense of marketing & planning, succeeding in management consulting by good communion.Strong sensitivity from data, expert in data analysis in different dimensions with the help of wedding dresses 2010 industry report and sales data.Rich experience in both theory and practice in project management.
A large number of project cheap jeans shop experience in lots of industries (both in B2B and B2C), including continuous project, independent customized projects and mystery customer projects (such as channels of self-monitoring, competitor custom made prom dresses monitoring etc). The main units served: China Mobile, Kao, Firmenich, Samsung, Hyundai, B & Q, Videojet, China Huarun discount wedding prom dresses Group, eBay, Holiday inn, Hallmark, Libby and other domestic and international clients.Duty and successful example:Be responsible for staff coordination, communication with client, wedding dresses 2nd planning, flow control, report composing for all projects from China Mobile. In-depth study the properties of new users and old users between China Mobile and its competitors; Improving service quality of business hall, regulating dealers, in order to provide client a solid help beyond competitors.Be charge of consumer study in Shanghai, Guangzhou & Beijing for wash powder: ATTACK from Kao Corporation. From consumer behavior research in-depth into study of the ideology to provide Kao Corporation a reasonable basis for market positioning.Research for the U&A of eBay buyers and sellers, and the market reflection of eBay policy & activities, helping the self-improvement of eBay to meet the needs of consumers.B & Q, Wal-Mart and other retail research: market potential, sales forecasts, consumer decision-making process, satisfaction, competitor analysis, etc., to provide clients with more decision-making support.Studied the needs of Hangzhou & Shanghai beer drinkers for Huarun Beer Co., Ltd, to develop new beer varieties to fit consumers in target market.
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